ChatGPT capabilities are expanding. Ambitious entrepreneurs, take note. Last week, OpenAI announced that it was launching ChatGPT 4o (“o” for “omni”), its “new flagship model that can reason across audio, image and text in real-time.” This upgrade, which is faster, cheaper and more perfect, can supercharge business leaders’ workflows and achieve record results in half the time.
Try these features for yourself and see which ones make a difference for your business. Note that you need the paid version of ChatGPT to try everything here.
Updated ChatGPT: new features to experiment with in your business
Transform images
Upload an image and ask ChatGPT 4o to create variations, such as turning it into a cartoon, sketch, or other art styles.
“Turn this image into a [describe style, e.g., cartoon, sketch]. The version version should look like this [describe the new version of the image, to add further direction.]”
Create an infographic
Upload an image containing data or sketches and ask ChatGPT 4o to help you create a professional infographic.
“Create an infographic from the data in this image. Use hexadecimal colors [include your brand colours]”
Create your own fonts
Building a design-focused business is easier than ever. If you see a font you like during your normal day, take a picture of it and upload it to ChatGPT 4o. Request a font and it will generate a file that you can use for your documents.
“Change the text on this image to a custom font that I can download and use in my business documentation.”
Analyze facial expressions
Don’t use images on your website without being completely clear about what the terms mean. Make sure the people who represent your brand express the emotions you want your brand to match. Upload your website images or social media footage and get the message.
“Analyze the facial expressions in this image and provide a report on the emotions conveyed.”
Improve your website
Take a screenshot of your site’s home page and upload to ChatGPT 4o with the following prompt.
“This is the home page of my website. My target audience is [describe target audience] and I want people to act [describe goal of website]. Make optimization suggestions based on that.”
Manuscript transcription
Upload an image of your handwritten notes and ChatGPT 4o will transcribe them into editable text for easy organization and sharing.
“Rewrite this handwritten note into editable text and display it using bullets and numbers. Separate the paragraphs.”
Learn from influencers
Upload screenshots of social media posts along with their comments. Ask a new ChatGPT to analyze the results and recommend how you can replicate their success.
“These are some screenshots from social media posts and comments.” [describe original poster.] Analyze why this post was successful, what people liked and didn’t like, and suggest how I can emulate their success in posting about my business [describe your business].
Complement your sales team
Ask your sales team to record (on the desktop or mobile app) ChatGPT at the start of their next sales meeting. Ask ChatGPT 4o to listen to the conversation, detect the emotions of both parties, and make suggestions to improve their approach.
“I’m about to record my next sales meeting.” When I’m done, analyze the conversation where I could have done better. Include emotion analysis, suggest how I can be clearer, and find insights to help me improve for next time. [press record and hold the meeting].”
Enhance your images
Upload a product image and ask to improve the lighting, remove the background or add visual effects to make it more attractive.
“Improve the image of this product by [describe your changes, for example improving the lighting, removing the background, and adding visual effects.]”
Description of images for social media
Upload an image and ask ChatGPT 4o to generate captions, hashtags and design element suggestions to increase engagement.
“Generate a caption, hashtags and design suggestions for this image to increase social media engagement. The purpose of subtitles is [describe the goal of the post] for the audience [describe your audience].”
Get feedback on your marketing
Upload your current flyers, brochures or posters and ask for feedback and recommendations to improve design and messaging.
“Provide feedback and recommendations to improve the design and message of this marketing material. Before analyzing, ask yourself clarifying questions about the purpose of the marketing and the intended audience.”
Upgrade your brand assets
Upload your logo and promotional materials and ask for suggestions on how to improve your brand identity and visual appeal.
“Suggest ways to improve the brand identity and visual appeal of these branded materials. Before the analysis, ask clarifying questions about the desired brand positioning and intended audience, as well as my opinion on what could be improved.”
Explore the advanced features of ChatGPT 4o for business growth
Keeping up with the times means exploring the functionality of existing tools and finding out which ones work for your business. Reserve space for your own experimentation or share with your team and empower them to learn. Improve your brand, sales, website and meetings. Get headlines, feedback and new ideas. Make the most of your ChatGPT subscription and grow your business in record time.